Privacy Policy

1. General Introduction

Vertical Leisure Limited ( or understands the importance of keeping the information about you that you entrust to us confidential and secure (“Customer Information”). The information we collect may include your personal information, in other words information capable of identifying you as a particular individual, such as your name, phone number, email address, credit card information (“Personal Information”). We therefore make it our highest priority to ensure that we look after your Customer Information and use it responsibly. By visiting our website ( or or other channels as they evolve, or by providing your Customer Information to us over the telephone, by email or other communication method (“means”), you accept and consent to the collection, storage and processing of your Customer Information as described in this Privacy Policy.

2. Who Controls your Customer Information?
Customer Information collected by us is controlled by Vertical Leisure Limited, Finance & Operations Department, with its registered office at Kemp House, 152–160 City Road, London EC1V 2DW.

3. What Personal Information do we collect and how?

Vertical Leisure Limited ( or collects Customer Information supplied by you and uses it to provide you with a dynamic, personalised and secure service to offer you a truly rewarding purchasing experience. Although in certain instances, we will require you to provide us with your Personal Information, for example, to enable you to set up an account with us or purchase products (and we will make it clear to you at the time what we need from you), you can visit pages on our website without the need to supply any Personal Information.

Vertical Leisure Limited ( or may collect Personal Information about you:

  • when you register an account, Customer Login Section ( or, with Vertical Leisure Limited ( or
  • when you purchase products and/or services
  • when you contact us or our customer services personnel
  • via implicit data capture measures when you visit the website, such as studying which pages you read the most and through the use of cookies.
  • from third party sources, for example credit checking agencies


Examples of Personal Information we collect in each case are:

Registration Information
You provide us with your name, username, password and email address when you register an account on our website at the Customer Login Section ( or

Purchaser Information
You provide us with your name, address and telephone details when you place an order through our website ( or

Please be advised that once the payment has been taken and authorised via our secure bank link any written detail or reference to card details will be immediately destroyed in accordance with Vertical Leisure Limited Operating Policy.

Contacting us
When you contact us by email, phone or post, for example dealing with our customer service personnel, you provide us with your Personal Information for example, name, email address etc.

Implicit data capture
In addition to the information which you may volunteer to us, certain Customer Information is automatically collected when you visit the Vertical Leisure Limited website ( or via tracking technologies employed by us from time to time such as cookies, flash cookies, web bugs, JavaScript. These collect Customer Information including technical information from your computer whenever you visit the website such as your Internet protocol (IP) address, your operating system and platform, browser type and version and referrer website as well as providing us with information about your viewed/searched-for products and on site activity. The information collected by cookies and other tracking methods placed by us is anonymous and does not contain your Personal Information but will simply identify you as a specific number by reference to your hard drive. If you are a wireless user and gain Internet access via a mobile phone you should contact your wireless provider to find out if they collect Personal Information about you.

The website owned and operated by Vertical Leisure Limited ( or uses cookies (small text files containing a unique identification number). There are two types of cookies:

Session cookies
These are used to maintain something called session state. If you consider your journey through the website as a conversation with us, this cookie reminds the site where we are in that conversation (for instance, if at some point in the conversation you asked us to add an extension to your basket, next time you click on the basket it will still be there). Session cookies are required for the website to function but are not used in any way to identify you personally.

Permanent cookies
When you visit our website, we will assign a permanent cookie on the hard drive of your computer. You can view these by looking in the cookies directory of your browser installation. As the name implies, permanent cookies last for a long time and each time you visit our website you send us a copy of them allowing us to identify you from visit to visit. The aim is to enhance your experience whilst on the website. Cookies do not contain any Personal Information for example, your name, address, email address, or telephone number, but simply a unique identification number that identifies your computer to us.

Opting out
Although you cannot block "session" cookies as they are required for our website to function correctly you can configure your Internet browser so that it can reject both "permanent" and "third party" cookies. How you do this will depend upon the Internet browser you use (for example, Internet Explorer 5, Netscape 4 or Opera etc). Please refer to the relevant Internet browser manufacturer's website where you should be able to receive all the information you need.

Information from other sources
We may receive information about you from other sources, for example from credit reference agencies to guard against fraud or address, delivery information from third parties engaged for record correction purposes etc.

4. How do we use your Customer Information?
Vertical Leisure Limited ( or will use your Customer Information for a number of different purposes including:

  • For registering your account with Vertical Leisure Limited ( or
  • For fulfilling orders
  • For responding to your queries
  • For improving your onsite experience and providing you with information about products and services, special offers and promotions.
  • For internal operations and analysis

We will use the information that you provide to us when you register as a member on the website to set up and maintain your account. We will send you a confirmation email notifying you that your account has been set up.

Fulfilling orders
When you place an order for products via the website or other means we will use your purchase information to process the requested transaction, fulfil your order and provide you with the products and service you expect.

Responding to communications
We may use your Customer Information to respond to your queries for example, about an order or problems logging on, navigating the website or accessing your account. In order to address your query, you may be contacted by email, over the telephone, or other communication method by a member of our customer services team. We may also use your contact details to send you follow up information about a purchase made in order to keep you fully informed. We may contact you via email, phone or other communication channel to respond to suggestions you may send to us (for example about our website, products and services)

Improving your shopping experience
We use the information gathered from your permanent cookie file (see Cookies above) in conjunction with other Customer Information provided by you, so that we can create a more effective website by assessing content and traffic flows on the site. We use this information to provide you with a more personalised experience on the website, help you to navigate the site effortlessly and to display particular products and services that we believe may be of interest to you.
When you register your account or place an order via our website or other means we may use your Customer Information to contact you with details of special offers, promotions and other information where we think these will be of interest. You can unsubscribe for such communications at any time by contacting our Customer Service Team via email

Internal administration and fraud prevention
We may also use your Customer Information for internal administration, analysis and quality assurance purposes, including fraud prevention.
We use your Customer Information to help us guard against fraud. When you purchase products from Vertical Leisure Limited ( or and pay via credit or debit card we will automatically pass certain Customer Information which you provide to us (for example, your name, credit card, billing address details) to third party credit reference agencies, payment processors or other third parties for the specific purpose of verifying that information. If your Customer Information cannot be satisfactorily verified (for example, your stated billing address does not match your credit card details), we will contact you to notify you that your purchase request has not been confirmed and to request corrected details, if they can be provided, before we can process your order.

5. Who do we share your information with and why?
We are happy to say that we are not in the business of selling or renting your Customer Information to third parties. Vertical Leisure Limited ( or however, does share your Customer Information with third party service providers as necessary for business administration, customer delivery, operational, analytical or other purposes as set out below. Except with your expressly given consent, we will only share your Customer Information as described in this Privacy Policy.

Third party suppliers
Vertical Leisure Limited ( or engages third party service providers to perform various functions on our behalf. To the extent required to perform such functions on our behalf, these companies may process your Customer Information. Such functions include (but not limited to) delivering products and credit card payment verification.
We may also share your Customer Information with third parties for the purpose of data analysis, quality assurance (including fraud prevention)
Our website ( or contains links to third party websites. Once you have exited our website via such a link, any further data you provide will be collected by or on behalf of the third party responsible for that website and therefore subject to the privacy policy and practices of that third party rather than to this Privacy Policy. We cannot be responsible for any third party’s use of your Customer Information and recommend that you check the specific terms on the relevant third party’s websites relating to the use and disclosure of your Customer Information.
To the extent that any third party has access to your Personal Information to provide functions on our behalf, their use of this information will be limited solely to providing those functions and for no other purpose.

Business restructuring
Should Vertical Leisure Limited ( or restructure its business operations by either sale or part sale or partnership with a third party your Customer Information could be transferred as part of the relevant transaction as described. If this is the case, we would contact you to let you know.

Compliance with laws and regulations
We may disclose your Personal Information to third parties, such as official bodies and our professional advisers, as far as we believe necessary (i) to comply with relevant laws, orders or regulations, (ii) to enforce our customer terms and conditions of use or other contractual agreements and (iii) to protect the property and other rights of Vertical Leisure Limited ( or customers and others (for example, in any way relating to protection against fraudulent activities in respect of Vertical Leisure Limited)

Transfers outside the UK
For any of the above purposes, we may need to send your information internationally including to countries outside the European Economic Area (EEA). Some of these jurisdictions offer differing levels of protection in respect of personal information and may, in certain instances, be less protective than UK data protection requirements. We will however take steps to ensure that your Personal Information is transferred, stored and processed in accordance with appropriate security standards and in accordance with the terms of this Privacy Policy and applicable data protection laws.

6. How do we keep your Customer Information secure?
We operate with applicable UK data protection legislation. We use leading technological and security measures (electronic, physical and procedural) to ensure the safety and confidentiality of your Customer Information through collection, storage and disclosure. Such measures include maintaining a secure encryption based transmission system, intrusion detection and prevention software and virus protection software in respect of Customer Information.

7. How can you control your Customer Information?
Vertical Leisure Limited ( or understands that it is important that you have control over your Customer Information.
You can view and change your account settings and information, including your contact email address by visiting the ‘Account Maintenance’ section after Customer Login on the website. In particular, if you do not want to receive special offers and promotional communications from Vertical Leisure Limited ( or you can opt out by contacting our Customer Services Team via email

8. Changes to this Privacy Policy
Vertical Leisure Limited ( or may amend this Privacy Policy from time to time and will notify you of any material changes by displaying the revised Privacy Policy on our website